Currently, 2.5 billion people financially depend on agriculture worldwide, while the average age of farmers is 55 years. In Europe, 1/3 of farmers is under 35 years old while the population involved in the agriculture sector is decreasing. The agricultural sector needs to attract new members, support young people to become farmers. Τhe «Geo-ergon Paideia» project purpose is to implement a sustainable strategic partnership between European universities –research centres, municipalities, schools in order to reinforce the concept of agricultural education & sustainable development in rural areas through an integrated interdisciplinary approach. The focus is to attract school students before reaching the level of selecting a particular curriculum/course direction during high school.